alexander fitch
portfolio of work
Speedo USA
Client: Speedo USA in collaboration with Ryan Cochran, Tim Richardson
In collaboration with creative director, Tim Richardson, and senior designer, Ryan Cochran, I developed Speedo USA’s 2014 backpack catalog embodying new branding standards as well as a performance-driven mission, organizing and balancing large sums of information (color-ways, etc.) with dynamic imagery. I also developed Team Speedo’s 2014 athlete press kits and autograph cards used for appearances, signing events, and PR events.
