alexander fitch
portfolio of work
SALAM Tea
This project was a design and branding prototype for a brand of tea that aimed to create real social interactions in busy urban spaces to promote dialogue, understanding, and slowing down to enjoy a nice cup of tea with a friend or stranger. Middle Eastern motifs were used to reinforce the brand name, which means both “peace” and “hello” in Arabic. I created packaging, branding, and a brand style guide.
