alexander fitch
portfolio of work
Dunn’s Paints
Client: Dunn-Edwards Corporation
Dunn’s Paints is a new line of paints and primers designed to provide accessible, quality coatings at an economical price. Since 1925, Dunn-Edwards Corporation has been the leading manufacturer and supplier of architectural and industrial coatings in the Southwest, providing paint to quality-conscious professionals and consumers. Their mission has always been to provide the best performing paint, in an environmentally sound manner to protect the health and well being of our customers and employees.
Dunn’s Paints was designed to be a heritage brand and I developed the look and feel to allude to the Roaring 20s while still verging upon being more modern and clean. After studying the paint shelves and aisles of various big box retailers, I came up with something fun, well-structured, and visible on the shelves amongst a sea of similar-looking competitors. It was also important for me to design these with flexibility and a design system in mind due to future products being developed and the line being added to. Dunn’s Paints can be purchased at many Lowe’s stores here in the west as well as select Wal-Mart stores and Walmart.com.
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