alexander fitch
portfolio of work
Dunn-Edwards Paints
As a contractor/freelancer for Dunn-Edwards Paints, I’ve had many great opportunities to establish elevated design standards for many aspects of the brand. My work has included:
- Redesigning the visual branding of the Professional Color Advisor program, including a style guide, photo assets, in-store graphics, and print collateral
- Refreshing the Color of the Month in-store and dealer graphics
- Creating photo and graphic assets for the Curated Color Palette, showcasing 210 curated colors in flat-lay and collage formats, color cards, and fan deck
- Designing packaging for the Dunn’s Paints sub-brand, currently being sold at Lowe’s stores
- Designing print collateral for the Emerging Professionals Program
- Generation of photo and graphic assets for various print and e-commerce applications
