alexander fitch
portfolio of work
BEHR Public Relations
Client: BEHR Paint Company
I worked with the BEHR Paint Company Marketing Communications and Public Relations teams to create PR materials for the launch of Behr Marquee Interior Paint and Behr’s “Life in Gray” PR campaign, highlighting 60+ gray hues in the color lineup. These kits were sent to influencers, promoters, prominent DIY figures, and consumers to generate a buzz surrounded the launch of said campaigns.
